OPPJ Hears NELA “Branding” Pitch

Last night’s meeting of the Ouachita Parish Police Jury (OPPJ) heard a request for money – about $50 thousand – to help improve the “brand” the four parish area of Ouachita, Union, Morehouse, and Lincoln.

Making the pitch was Christine Rambo, Senior Vice President for Communications and Development for the North Louisiana Economic Partnership. The goal is, according to Rambo, the recruitment and retention of a qualified workforce to the area.

Rambo, along with Annmarie Sartor of CenturyLink are heading up the North Louisiana Branding Project, that will in collaboration with the DCI Group, develop and present a positive image for the area.

Said Rambo, potential employees “get all the negatives about this place, and coming to work at this place, and living in this place.” To counteract that image, “We take a proactive approach to marketing our area to the rest of the world,” Rambo added. “In the absence of a brand and identity for this region, everybody else defines who we are. In the vacuum, all the negatives fill that space.”

Rambo said they hope to raise about $200 thousand from local area governments.

In other business, the jury gave final approval to an ordinance that would provide administrative procedures for the sale of adjudicated properties, which is property is property that has been placed in local governmental hands because local property taxes have not been paid.


13 Responses to “OPPJ Hears NELA “Branding” Pitch”

  1. skipper Says:

    what a joke…paint the rotten barn don’t fix it and waste a pile of money in the process. Thank you Century Link… you are full of your self.

  2. Gina Says:

    How do you Brand a corrupt city with crime and violent crime out of control: Murder all over the news. I agree, Century should move to Denver. Things will never be fixed with your head in the sand. Century makes things worse for everyone.

  3. Louisiana Expatriot Says:

    This is nothing more than total BS and a ripoff of taxpayers! Really? Retention of a qualified workforce? North Louisiana has numerous nationally ranked colleges turning out graduates by the scores who immediately travel to Dallas to find employment! The problem with Louisiana is a LACK OF JOBS, not a lack of qualified employees! This situation will not change until Louisiana’s politicians have the political courage to confront the trial lawyers and establish tort reform at least as tough as that in Texas!

    Businesses come to Texas because of the toughest tort reform standard in the country, not because of taxes! Low taxes is just a bonus. They don’t locate in backwater states were they can be hauled into some podunk court so some trial lawyer can shake them down and extort money from them!

    Jindal is worse than Obama at running around and claiming the false narrative of a great Louisiana economy that “can’t handle the explosion in jobs” needed right around the corner. Please! I’ve been hearing that crap since I got my degree at LA Tech in 1989 and moved to Dallas to find a job! The only industries in Louisiana are the ones based on natural resources that have to be here, and the movie industry because California is an even worse place to be located than Louisiana and we bribe them to be here with these tax credit incentive packages. BTW, convictions are already occurring from fraud in the movie tax credit business.

    There are literally thousands of Louisiana graduates that would return to Louisiana in a heartbeat if there were jobs there! We’re sick of living so far away from our families and we miss the food back home! Stop peddling this BS about a qualified workforce and start standing up to the trial lawyers who have run all us graduates out of the state so they can live high on the hog! Our neighbor Texas has learned this lesson, but Louisiana continues to bury its head in the sand thinking the real world doesn’t apply to them. It does, and the state continues to fall further behind with its outdated populist notions of shaking down industries to pay for the whims of its politicians. Don’t believe me? Keep watching the U-Hauls leaving the state after graduation at the colleges!

  4. Sandy Says:

    Branding to cover up the problems. This is the answer to Mayo’s increasing exposed city problems and the taxpayers are asked to pay for it, perfect…

  5. Eve Says:

    This is a great idea. The criminals do qualify under this workforce recruitment and retention proposal. They can receive grants. Police force wanting to find a job elsewhere, anywhere because of a Chief that only Mayo could love. Monroe is the best place to be a criminal.

  6. Rick Godley Says:

    I’ll do it for $40,000 and hope to only raise $196,000 from local area governments. Isn’t that how Louisiana’s Bid process works?

  7. Beverly Hills DUI Lawyer Says:

    This design is spectacular! You obviously know how to keep a reader entertained.
    Between your wit and your videos, I was
    almost moved to start my own blog (well, almost…HaHa!)
    Wonderful job. I really enjoyed what you had to say, and more
    than that, how you presented it. Too cool!

  8. dui attorney beverly hills ca cost Says:

    Hello just wanted to give you a brief heads up and let
    you know a few of the pictures aren’t loading properly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different
    web browsers and both show the same results.

  9. http://www.kombes.com Says:

    how to do the atkins diet

  10. www.itsasickness.com Says:

    1 4 cup butter in tbsp

  11. dui attorney Orange county Says:

    If you want to improve your experience only keep visiting this web page and be
    updated with the most up-to-date news update posted here.

  12. Trey Says:

    I really like the dress but know you would seem fab in both! I cannot believe everything in the store might be 1/2 off! WOW, wish I lived closer because I love The Limited.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: