Last night’s meeting of the Ouachita Parish Police Jury (OPPJ) heard a request for money – about $50 thousand – to help improve the “brand” the four parish area of Ouachita, Union, Morehouse, and Lincoln.
Making the pitch was Christine Rambo, Senior Vice President for Communications and Development for the North Louisiana Economic Partnership. The goal is, according to Rambo, the recruitment and retention of a qualified workforce to the area.
Said Rambo, potential employees “get all the negatives about this place, and coming to work at this place, and living in this place.” To counteract that image, “We take a proactive approach to marketing our area to the rest of the world,” Rambo added. “In the absence of a brand and identity for this region, everybody else defines who we are. In the vacuum, all the negatives fill that space.”
Rambo said they hope to raise about $200 thousand from local area governments.
In other business, the jury gave final approval to an ordinance that would provide administrative procedures for the sale of adjudicated properties, which is property is property that has been placed in local governmental hands because local property taxes have not been paid.